LinkedIn: Get your foot in the door
Assignment: in a small group, create a strategy and develop a campaign for an assigned brand.
My contribution to the project: Assist with strategy and creative brief, plan out-of-home advertisement, write brand manifesto and present in a creative format.
Strategy
Problem: LinkedIn is seen as a site for older people. What's the point?
Target audience: 18-25, college students and fresh grads looking for internships and first jobs.
What do we know about them? Tech savvy, into social media, ready to venture into the "real world," want easy access to opportunities.
Takeaway: Get yourself hired.
Support: More than just a job finder; allows you to actually build connections across the globe. Bridges gap between generations by melding social media with professional networking.
Tagline: Get your foot in the door.
Out-of-home advertisement
Pop-up headshot event on college campuses. "The first step to getting your foot in the door" is making a good first impression, which can be done with a professional-looking headshot. A space with large door and the aforementioned copy will pop up in a communal area in the college campus, and through the door, students will find a professional photographer and a rack of blazers/jackets they can put on if their current attire doesn't work for a headshot. Students will then be encouraged to use these headshots on their LinkedIn accounts to start networking.