PROBLEM: My team was asked to represent a resource center for at-risk LGBT+ youth and design a campaign to help make our resources more available to our target demographic.

KEY INSIGHT: LGBT+ youth don't just spontaneously become homeless. We can intercept this process and prevent them from reaching that critical state.

SOLUTION: Target teachers - they play a crucial role in the socialization of young people and thus have a great opportunity to make students feel comfortable being themselves.

BIG IDEA: Urge teachers (and other LGBT+ activists) to outwardly support the LGBT+ community all year, rather than just during pride month. Become a Full Time Ally.

TEAM: Maddie Stuart (Strategy & Media). Julia Roch (Strategy). Manuela Lopez (Media).       Katrina Madrinan (Copywriter). Hannah Chua (Art Director)