LinkedIn: Get your foot in the door
This campaign was conceived as the final project for my class, "Copy and Concept." I worked with three other students to develop the strategy, and the design and brand manifesto shown were created completely by me.
Airbnb: See the world like a local
This project was completed before Airbnb included the copy "experience a city like a local" on its website. Some photos are my own, others were repurposed for this assignment, used only for educational purposes.
In my final project for "Writing for Advertising and Public Relations," I created a PR campaign for Airbnb, including a blog post, sample social media posts, a feature story and a Buzzfeed-style listicle.
Durex: Cheaper than a baby
The print ads on the following page are just shown for reference. I did not create the ads, and only referenced them for educational purposes.
Students in "Copy and Concept" each found a print ad they enjoyed and spent time writing the script for a radio advertisement based on the assumed strategy behind the print.
(RED) + Bank of America
This assignment in "Writing for Advertising and Public Relations" required me to develop a strategy, plan video footage and write a press release and media pitch regarding Bank of America's partnership with Bono's (RED) campaign.